Argon 18 formalizes partnerships with Eric Lagerstrom and Magali Tisseyre

2015-10-23

It is with pride and enthusiasm that Canadian high-end bike manufacturer Argon 18 announced the signing of professional triathlete Eric Lagerstrom and the contract renewal of Champion Magali Tisseyre.

“These are important partnerships for us,” says Gervais Rioux, Founder and President of Argon 18. “The company is pleased to be associated with these world-class athletes and to play a role in their future success. Also, Eric and Magali both reside in California, where they have an important and positive influence in the world of triathlon. Their fame radiates throughout the US market.”

 

For the Portland-native triathlete, this is a turning point in his career. Eric is very selective and believes in the companies that he works with and wants to be a part of their successes. Representing products or companies that one genuinely believes in is the only way to have an authentic brand.

“I finally found the bike company that is as excited and passionate about triathlon as I am. I couldn’t be happier to announce my partnership with Argon 18 moving forward. I get to join Magali, riding bikes we believe in 100%, and working with people who have a relentless pursuit of excellence. This is going to be a lot of fun.”

As for Magali Tisseyre, this is a successful story that continues with Argon 18. This determined athlete also displays a roadmap marked by victory, as her 2015 record shows: 1st at IRONMAN™ 70.3 Monterrey (Mexico); 2nd at St. Anthony's Triathlon (USA); 2nd at IRONMAN™ Vietnam; and 4th at the World Championship 70.3.



About Eric Lagerstrom
Eric is an American triathlete whose star is fast on the rise. He burst onto the scene in 2013 winning the US Sprint National Championship title in a dynamic sprint under the lights in Las Vegas in a prime time televised event held in conjunction with the Interbike trade show. Most recently, he won the famous Escape From Alcatraz in a riveting sprint finish against the defending champion, Andy Potts.

About Magali Tisseyre

“Mighty Mags” was chosen as Triathlete Magazine's Ironman 70.3 Athlete of the Year for 2009 while still in her first year as a pro. The 33-year old triathlete joined Argon 18 with the stated goal of becoming Ironman World Champion. Magali has already reached the podium twice, with 3rd place finishes in 2009 and 2010.

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