Product Tallies Most Popular Triathlon Gear Providing a Glimpse Of Market Trends
Each year as the sun sets the day before of what is arguably triathlon’s big dance, tabulation counts are taken on bikes, wheels, drivetrains, helmets, pedal and the other goods used by the athletes. These calculations offer a glimpse into consumer behavior in the triathlon segment. Argon 18, the high-end bike manufacturer, had a 5% increase in the bike count for a total of 106 bikes, obtaining 5th position in this year’s annual Kona Ironman Bike Count collected by LAVA Magazine.
“Achieving the 5th spot in the bicycle count at Kona is something our company is proud of. Around 35% of our bike count were 2016 Argon 18 models, confirming that our new models are very popular, our innovation and technology offering a compatible and adjustable fitting bike to men and women athletes,” said Gervais Rioux, Founder and CEO of Argon 18. “Our company is growing in all segments, triathlon included and we will continue to evolve.”
With an increase in the number of Argon 18 bikes in this year’s event, Argon 18 retained the 5th position (from 2015) in a dead heat with Scott in 2016*. Argon 18 was positioned behind the large bike brands Cervélo (577), Trek (261), Specialized (209) and Felt (139), as was the same in 2015. (*Counts are formally tabulated by LAVA Magazine.)
Approximately 260,000 professional and age group athletes attempted to qualify for the 2016 Ironman World Championship through worldwide Ironman (full-distance), Ironman 70.3 (half-distance) races, or through the legacy or lottery programs. This year’s World Championship field represents 64 countries and territories on six continents—the largest international athlete field in Ironman World Championship history.
2401 athletes were set to start at the cannon’s go 140.6-mile course, with 100 athletes making up the professional field.
“We came to Kona to support all our athletes in this iconic event. We serviced over 75 Argon 18 bikes for our athletes in four days of the expo, as well as hosted a celebration event for our athletes. As a company, triathlon is part of our core and our culture and we take great pride in that,” says Félix Yasenza, Director of Marketing and Communications, Argon 18.
Racing in the professional division for Argon 18 at this year’s World Championships were Terenzo Bozzone, Tine Deckers, Alexandra Tondeur and Laurel Wassner along with noted Clif Bar’s CEO Kevin Cleary racing in the amateur field.
Over the last 24 months, the Canadian high-end bike manufacturer has experienced tremendous growth in every aspect. From significant expansion of distribution to over 70 countries and record product launches, to competing at the highest level of competition: road cycling (Tour de France, Vuelta a España), triathlon (World Champions Craig Alexander and Terenzo Bozzone), and Olympic track cycling (Danish National Track Cycling Team). Argon 18 also enters into partnership with UCI World Tour’s Astana Pro Team starting in 2017.
Laurel Wassner, from Maverick Multisport