Argon 18 Bikes’ Color-bearers

Argon 18 is privileged to count on prominent ambassadors to not only constantly develop and improve its products, but also to give the brand the visibility it needs to reach its full potential.

Argon 18’s ambassadors are true fans of the brand and, as such, they are closely tied to the company’s history and the brand’s evolution.

  • Alex Stieda

    Alex Stieda
    Alex Stieda was born on April 13, 1961 in Coquitlam, British Columbia (Vancouver area).
    From 1979 to 1992, he was a member of the Canadian National Team (the last seven years of which as a professional cyclist). Over his 15-year career, he competed in an average of 100 races a year. Since retiring from professional racing, Alex Stieda has worked in bicycle sales. He also owns a bicycle touring company and provides colour commentary for cycling events on CBC. He currently lives in Edmonton.


  • 1986
    Tour de France – first North American to win the Yellow Jersey
  • 1984
    Los Angeles Olympic Games
  • 1982
    Commonwealth Games in Brisbane
  • Torbjørn Sindballe

    Torbjørn Sindballe
    Torbjørn Sindballe is a Danish professional triathlete who was born on October 21, 1976. Between 1998 and 2008, he won numerous international competitions despite being unusually tall for an elite triathlete (6’2’’, 180 lb.). His stature makes him less aerodynamic and heavier for running, while also making it harder for him to endure the heat. Now retired, Torbjørn remains a symbol of perseverance and an outstanding ambassador for Argon 18. Visit his Facebook page.


  • 2006
    World Champion
  • 2004
    World Champion
  • 2003
    European Champion
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